Following the success of hit series "Goblin", Gong Yoo and Kim Go Eun took first and second place respectively in January 2017 brand reputation ranking. Gong Yoo recorded a participation index of 5.5 million and communication index of 1.7 million, for a total reputation index of approximately 7.2 million. Kim Go Eun recorded, respectively, 5.1 million and 2 million for a total reputation index of 7.1 million. Below is the complete list of the top 20 celebrities from January 2017:
1. Gong Yoo
2. Kim Go Eun
3. Park Bo Gum
4. Yoo Jae Suk
5. Song Joong Ki
6. Jun Ji Hyun
7. Baek Jong Won
8. Kim Tae Hee
9. Kang Dong Won
10. Lee Min Ho
11. Hyun Bin
12. Kim Yoo Jung
13. Ryu Jun Yeol
14. Kim Hye Soo
15. Suzy
16. Honey Lee
17. Kim Soo Hyun
18. Seolhyun
19. IU
20. Han Hyo Joo
